Thorne on track for $650 million in sales despite subscription fatigue as Gen Z fuels supplement boom

How Thorne became one of Gen Z's favorite wellness brands

Supplement brand Thorne is on track to hit $650 million in annual sales this year, driven by Gen Z and Millennial shoppers who are increasingly interested in improving their health, CNBC reported. The 42-year-old supplement brand, which L. Catterton took private in 2023, has maintained a compound annual growth rate of more than 30% since … Read more