A brand that bet on creatine early on decides its future with the launch of a first-of-its-kind product.

create creatine

The New York Post may receive revenue from affiliate and advertising partnerships when you share or purchase this content. Create just keeps creating, but it doesn’t just This time it’s creatine. Earlier this week, the famous creatine brand known for its viral gummies announced its first-ever combination: creatine + electrolytes. It now comes in convenient … Read more

Supplements you should take (and stop) this spring

style

Just when you think you’ve got your supplement routine firmly established, we’re here to tell you that you might need a shake-up for spring. After what felt like the longest winter, the days are finally brighter and the weather is changing, making it the perfect time to start on the path to a healthier life. … Read more

“Our business has always been about helping women understand their bodies.”

Charlie and Henrietta Norton, 2013

Wild Nutrition was founded in 2013 by Charlie and Henrietta Norton. For the past 13 years, the founders of health supplement brand Wild Nutrition have survived being scammed by distributors and nearly shutting down their business. After the global luxury goods retailer requested a visit to its rural offices, he persuaded SpaceNK to meet in … Read more

Thorne on track for $650 million in sales despite subscription fatigue as Gen Z fuels supplement boom

How Thorne became one of Gen Z's favorite wellness brands

Supplement brand Thorne is on track to hit $650 million in annual sales this year, driven by Gen Z and Millennial shoppers who are increasingly interested in improving their health, CNBC reported. The 42-year-old supplement brand, which L. Catterton took private in 2023, has maintained a compound annual growth rate of more than 30% since … Read more

March NPD Launchpad: Canned Creatine, Protein Partnerships, and the Latest Magnesium

Vitclear creatine soda

VitClear offers Creatine Nootropic Soda British start-up VitClear claims to have developed the UK’s first creatine soda aimed at performance and recovery. Creatine is notorious for its poor solubility and stability in heat-sterilized and carbonated liquids, but VitClear claims to have cracked the code with its new Active Health Lemon & Lime, which offers creatine … Read more

Inexpensive daily supplement appears to boost brain function in older adults

YouTube thumbnail

What’s good for your aging gut may also be good for your aging brain. A first-of-its-kind study in twins found that taking a daily protein and prebiotic supplement may improve memory test scores in people over 60. The results of this study, published in 2024, are food for thought, especially since the same visual memory … Read more

Dietary supplement makers ask FDA to approve peptides, other new ingredients

Dietary supplement makers ask FDA to approve peptides, other new ingredients

Manufacturers of dietary supplements are asking the Food and Drug Administration to expand the types of ingredients they can include in their products, a change that could open the door to further marketing of peptides, probiotics and other trendy health products. The FDA held a public meeting Friday to discuss its long-standing dietary supplement standards … Read more

Dietary supplement makers seek FDA approval for peptides and other new ingredients

FILE PHOTO: Signage is seen outside of FDA headquarters in White Oak, Maryland

WASHINGTON (AP) – Dietary supplement makers are asking the Food and Drug Administration to expand the types of ingredients they can include in their products, potentially opening the door to further marketing of peptides, probiotics and other trendy wellness products. The FDA held a public meeting Friday to discuss its long-standing standards for dietary supplements … Read more