NEW YORK, April 6 — First it was protein, now it’s fiber. The idea of ’maxing’ is permeating social media, as health influencers claim that consuming specific nutrients is the key to vitality and a life-changing gut glow. Viral dietary trends rooted in extreme optimization are influencing the way people eat and the way companies … Read more
Drinking alcohol vs. eating protein: which is healthier?ATHVisions – Getty Images There’s never been a better time to include protein in your diet. In addition to foods that naturally contain protein, we now have a wide selection of products infused with liquid protein, such as coffee, shakes, and even soda. With that in mind, it’s … Read more
It’s always great when you find something that can serve multiple roles. A babysitter who watches over children and cleans the house. A cleaning product that disinfects and deodorizes. Or a cell phone that replaces your camera, calendar, and GPS. When it comes to nutrition, protein gets a lot of attention, and for good reason. … Read more
The customer is always right. So when two patrons at different tables approached Cuba Libre Restaurant & Rum Bar co-founder Barry Gutin the same night to ask him the same question, Gutin listened and knew he would make a big change to the restaurant’s dining options. But what was that all-important question that could mandate … Read more
YYou are at the grocery store and looking for a sweet snack. But these days, Chocolate Corner promises more than that. Mental clarity, a stronger immune system, PMS relief, and even sexual stamina are all achieved in some squares. Chocolate isn’t the only snack that can be reinvented as a wellness product. Supermarket shelves are … Read more
There aren’t even two A few months into working here at WIRED, I found myself barfing in the office bathroom. Technically, it was work-related stress, but it wasn’t what you might imagine. Rather, it was an unfortunate and almost immediate result of my efforts to switch to a diet consisting only of foods, drinks, and … Read more
VitClear offers Creatine Nootropic Soda British start-up VitClear claims to have developed the UK’s first creatine soda aimed at performance and recovery. Creatine is notorious for its poor solubility and stability in heat-sterilized and carbonated liquids, but VitClear claims to have cracked the code with its new Active Health Lemon & Lime, which offers creatine … Read more
a_nameko/iStockphoto/Getty Images Protein is having a bit of a time. From coffee chains adding protein to their lattes to food companies promoting protein cookies and snacks to Health Secretary Robert F. Kennedy Jr. promoting steak instead of cake, the noise surrounding protein can make it difficult to know what you actually need. Then, under the … Read more