casein

March NPD Launchpad: Canned Creatine, Protein Partnerships, and the Latest Magnesium

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Vitclear creatine soda

VitClear offers Creatine Nootropic Soda British start-up VitClear claims to have developed the UK’s first creatine soda aimed at performance and recovery. Creatine is notorious for its poor solubility and stability in heat-sterilized and carbonated liquids, but VitClear claims to have cracked the code with its new Active Health Lemon & Lime, which offers creatine … Read more

Healthy competition: Qura creatine aims to disrupt premium market

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Healthy competition: Qura creatine aims to disrupt premium market

Officially launched at Vitafoods Europe in May this year, Qura Creatine is entering the European market with the aim of offering an alternative to what is described as a “premium creatine exclusive”. The Netherlands-based brand is the brainchild of nutrition entrepreneurs Michael Hecking and Erik van Velsen, who combine decades of experience and expertise in … Read more