Creatine goes mainstream with Gen Z and Millennials

Young and healthy man drinking water inside the gym. - MDV Edwards // Shutterstock

Young and healthy man drinking water inside the gym. – MDV Edwards // Shutterstock Creatine goes mainstream with Gen Z and Millennials For decades, creatine has been associated with a specific type of consumer: athletes and gym goers who use creatine to progress through high-intensity training. Now, it’s coming in gummy form, and those who … Read more

A brand that bet on creatine early on decides its future with the launch of a first-of-its-kind product.

create creatine

The New York Post may receive revenue from affiliate and advertising partnerships when you share or purchase this content. Create just keeps creating, but it doesn’t just This time it’s creatine. Earlier this week, the famous creatine brand known for its viral gummies announced its first-ever combination: creatine + electrolytes. It now comes in convenient … Read more

A 40-year-old woman took creatine for 100 days and shared everything that changed

My gym buddies love creatine (Getty Stock)

One woman shared how creatine helped her both at the gym and at work, hoping to prove that this popular supplement is suitable for “regular people” as well as “men in muscle vests and toning their biceps.” She decided to see if it was as effective as everyone said by taking it for 100 days … Read more

March NPD Launchpad: Canned Creatine, Protein Partnerships, and the Latest Magnesium

Vitclear creatine soda

VitClear offers Creatine Nootropic Soda British start-up VitClear claims to have developed the UK’s first creatine soda aimed at performance and recovery. Creatine is notorious for its poor solubility and stability in heat-sterilized and carbonated liquids, but VitClear claims to have cracked the code with its new Active Health Lemon & Lime, which offers creatine … Read more

Healthy competition: Qura creatine aims to disrupt premium market

Healthy competition: Qura creatine aims to disrupt premium market

Officially launched at Vitafoods Europe in May this year, Qura Creatine is entering the European market with the aim of offering an alternative to what is described as a “premium creatine exclusive”. The Netherlands-based brand is the brainchild of nutrition entrepreneurs Michael Hecking and Erik van Velsen, who combine decades of experience and expertise in … Read more