Gen

Creatine goes mainstream with Gen Z and Millennials

by
Young and healthy man drinking water inside the gym. - MDV Edwards // Shutterstock

Young and healthy man drinking water inside the gym. – MDV Edwards // Shutterstock Creatine goes mainstream with Gen Z and Millennials For decades, creatine has been associated with a specific type of consumer: athletes and gym goers who use creatine to progress through high-intensity training. Now, it’s coming in gummy form, and those who … Read more

Thorne on track for $650 million in sales despite subscription fatigue as Gen Z fuels supplement boom

by
How Thorne became one of Gen Z's favorite wellness brands

Supplement brand Thorne is on track to hit $650 million in annual sales this year, driven by Gen Z and Millennial shoppers who are increasingly interested in improving their health, CNBC reported. The 42-year-old supplement brand, which L. Catterton took private in 2023, has maintained a compound annual growth rate of more than 30% since … Read more