Experts warn that ‘Wild West’ Pilates reform boom is leading to an increase in injuries

Experts warn that 'Wild West' Pilates reform boom is leading to an increase in injuries

The reformer Pilates boom has created a “wild west” of studios, leading to a lack of regulation leading to more inexperienced teachers and more injuries, a professional standards body has warned. Pilates is not formally or legally regulated, and as Pilates grows in popularity, industry experts say, reformer-based cramming classes taught by instructors with limited … Read more

Thorne on track for $650 million in sales despite subscription fatigue as Gen Z fuels supplement boom

How Thorne became one of Gen Z's favorite wellness brands

Supplement brand Thorne is on track to hit $650 million in annual sales this year, driven by Gen Z and Millennial shoppers who are increasingly interested in improving their health, CNBC reported. The 42-year-old supplement brand, which L. Catterton took private in 2023, has maintained a compound annual growth rate of more than 30% since … Read more